TransCity is gespecialiseerd in inclusieve marketing en communicatie, met een focus op multicultureel. Ons bureau werkt in opdracht van adverteerders (zoals grote merken), communicatiebureaus, overheden, de kunst- en cultuursector en maatschappelijke organisaties. Als netwerkbureau is TransCity de spil in het activeren van biculturele Nederlanders. TransCity ontwikkelt marketing- en communicatiecampagnes, organiseert en produceert events, verricht veelvuldig marktonderzoek, ontwikkelt marketing- en communicatiestrategieën, geeft presentaties en workshops, en analyseert communicatie op 'unconscious bias' en 'linguistic bias'.
2,4 miljoen
randstedelingen hebben een 1e of 2e generatie migratieachtergrond
5 miljoen
Nederlanders zijn 1e, 2e of 3e generatie bicultureel
1,4 miljoen
landgenoten hebben ten minste één ouder met een moslimachtergrond
1,7 miljoen
biculturele Nederlanders van de 1e of 2e generatie wonen niet in de randstad
2 miljoen
biculturelen hebben ten minste één ouder met een christelijke achtergrond
650.000
1e of 2e generatie biculturelen hebben Afrikaanse wortels
500.000
landgenoten zijn 1e of 2e generatie Oost-Europeaans
10%
van de inwoners van Gouda is 1e of 2e generatie Marokkaans
8%
van de inwoners van Almelo is 1e of 2e generatie Turks
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“People are looking for a message that they belong. That they’re part of something. That they are seen and heard and that despite or perhaps because of the uniqueness of their experience, they are valued. They want to feel represented. Representation is not an added extra, it’s not a frill. It’s absolutely fundamental to what people expect from culture and from politics.” (Riz Ahmed)
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